Cabinet-card format photograph of young girl wearing a bib imprinted "My Mama Uses Atlas Flour," by Holdmann Photo, Milwaukee circa 1890. Card imprinted front "The Holdmann Photo Studio, 224-226 Grand Avel, Milwaukee."   Price: $55.   ( Inventory# id463 )

Atlas Flour was manufactured by B. Stern & Sons, a company also located in Milwaukee. So this cabinet card (along with similar examples) was likely produced as part of a local promotion for the flour, perhaps one drawing on the families of company employees or other city residents.

Image in overall fine condition some lightening of highlights and a lightened area on child's left foot.

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Last updated April 10, 2024